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OGSM strengthens ownership and cooperation at DICTU
Introduction
DICTU wanted more control over the implementation of their strategic annual plan. There were plenty of ambitions, but the overview was missing — and therefore also the connection between strategy and execution. Together, we translated their plans into an OGSM structure and worked with teams on a concrete approach. By placing everything in OGSM.com, peace, focus and ownership were created. The strategy is now present throughout the organization, from management to operation.
The Challenge
DICTU's Customer Relations division has grown from 40 to more than 70 employees. With three different clusters in content, there was a need for clear focus, concrete ownership and better cooperation.
How do you ensure that each team sets its own course, while contributing to the bigger picture?
Our Approach
OGSM.com assisted the three clusters in preparing their own OGSM plans. Each team worked on a clear, action-oriented strategy on one page with clear goals, KPIs and ownership agreements.
This also resulted in something extra: by using the same structure and language, the clusters began to seek out and strengthen each other better. In this way, the interrelation grew naturally along with the content.
The Result
The OGSM method is anchored within the customer relationship division at DICTU as a practical tool at the cluster level. Each team has focus, knows where ownership lies, and works in better coordination with the other clusters.
“OGSM heeft ons echt richting en structuur gegeven. Onze teams begrijpen nu beter hoe ze elkaar aanvullen én waar hun eigen verantwoordelijkheid ligt. De samenwerking met OGSM.com verliep soepel; ze daagden ons uit, maakten enthousiast en hadden veel oog voor wie wij zijn als organisatie. Dankzij hun begeleiding hebben we nu plannen waar iedereen achter staat en die ons in de dagelijkse praktijk echt verder helpen.”
Pauline Escudero Lamboo
Customer Relationship Division Team Leader
Insights
1. OGSM gives each team a foothold without losing coherence
2. Ownership grows when teams build their own strategy
3. A shared methodology creates connection, even without a central blueprint
Do you also want to use OGSM in your organization?
OGSM has really given us direction and structure. Our teams now understand better how they complement each other and where their own responsibility lies. The cooperation with OGSM.com went smoothly; they challenged us, got excited and had a great eye for who we are as an organization. Thanks to their guidance, we now have plans that everyone supports and that really help us move forward in daily practice.
Pauline Escudero Lamboo
Customer Relations Division Manager - DICTU
Together with OGSM.com, we drew up a sharp and supported plan in a short time. The OGSM method helped us to make ambitions concrete and clarify priorities. She asked the right questions and provided structure without losing the pace. Prior to the process, OGSM.com also held interviews with internal and external experts, so that we could immediately include best practices. The result is a clear compass for our team in the coming months.
Paula van den Boer
Lead Customer Success - Toyota Louwman Financial Services
OGSM.com support was exactly what we needed. He not only helped us bring focus to our 2025 strategy, but also to make sharp choices that really fit where we want to go as an organization. The sessions were structured, energetic and gave us the clarity to continue building together. Thanks to his guidance, there is now a concrete plan that everyone feels ownership of. The implementation of our strategy is now in full swing!
Lisan van der Peet
VP Global HR
With guidance from OGSM.com, our team has significantly improved its collaboration. By focusing on a single, clear, and ambitious Objective, we now have a clear vision and roadmap for the years ahead. OGSM keeps us on track during planning and helps us focus on what truly matters. The result is a goal-oriented approach that allows us to move forward with confidence. Highly recommended for teams looking to seriously improve their strategy and results.
Rick Hunnink
Owner Videonieuwsbericht
Within our organisation, OGSM has been embraced as a strategic management tool. The fresh and independent perspective provided during the process was incredibly helpful in facilitating the right discussions without getting bogged down in lengthy debates. I would highly recommend OGSM.com if you’re looking for a partner and method to take your strategic planning and execution to the next level in your organisation.
Lucas van Schijndel
General Manager BYD
At Crest, we strive for personal leadership in the maritime sector. Before our collaboration with OGSM.com, we struggled to define a clear strategy. Thanks to OGSM.com, we now have an inspiring and focused strategy that challenges us to think bigger and act with more purpose. They also helped us formulate measurable initiatives, enabling us to effectively engage our stakeholders in the mission and execution of our plan. If you're considering working with OGSM, I'd definitely recommend OGSM.com!
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Seriena Bal
Program Director Crest Collective
GSM helps me and my teams transform annual plans into a clear, concrete framework that provides direction throughout the year and allows us to manage effectively. As a director at Port of Moerdijk and now at Leidingenstraat Nederland, I’ve experienced the power of this structured approach firsthand. Our OGSM.com advisor helps us refine our goals and ensures our plan remains up-to-date and results-focused. This turns it into a dynamic tool that truly drives our organisation forward.
Ferdinand van den Oever
Algemeen Directeur LSNED
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