From words on the wall to strategic choices in practice

In many organizations, the strategy literally hangs on the wall. A poster with powerful keywords, inspiring language and sleek design. But as soon as the question arises what those words actually mean for choices, behavior or direction, it stays silent. Not out of unwillingness, but because the connection between ambition and execution is often missing.

The pitfall of abstract strategy

Many strategies get stuck in beautiful slogans or broad goals. Think of terms like “growth”, “innovation” or “sustainability”. Valuable in themselves, but without a clear route and choices, they remain separate concepts. Strategy then becomes more of a wishful image than a concrete compass.

A real strategy:

• Makes choices explicit: what do we do and what not?
• Provides direction and action perspective.
• Is linked to responsibilities, resources and time.
• Helps teams focus on what really matters.

From direction to route: OGSM as a strategic framework

One way to translate strategic thinking into concrete action is OGSM model. OGSM stands for:

• Objective — what is the overarching goal?
• Goals — what measurable results are we striving for?
• Strategies — how are we going to achieve that?
• Measures — how do we monitor progress?

OGSM helps to structure strategy and make it workable. It forces you to make choices, set priorities and be concrete. No fluffy texts, but a clear one-page plan that provides direction and gets teams moving.

Why OGSM works in practice

What sets OGSM apart is its simplicity and applicability. It:

• Connects strategic thinking with daily execution.
• Makes collaboration across teams and departments easier.
• Provides focus, even in complex or rapidly changing contexts.
• Provides a concrete document that is actually used — not just printed on the wall.

Test your strategy against reality

A strategy should be more than an inspiring message. It should guide behavior, choices and priorities. That is why it makes sense to regularly consider the question: does our strategy live in practice, or only on paper?

What happens if you take your strategy away from the wall today and test it against reality again?

Getting started with OGSM

Do you want to know more about our approach and how to effectively apply the OGSM model in your organization? Click here or contact us. Or do you want to get started right away? Download a free OGSM template here and start strategic planning that works today.

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