Partner contribution

OGSM strengthens ownership and cooperation at DICTU

Introduction

The Challenge

DICTU's Customer Relations division has grown from 40 to more than 70 employees. With three different clusters in content, there was a need for clear focus, concrete ownership and better cooperation.
How do you ensure that each team sets its own course, while contributing to the bigger picture?

Our Approach

OGSM.com assisted the three clusters in preparing their own OGSM plans. Each team worked on a clear, action-oriented strategy on one page with clear goals, KPIs and ownership agreements.

This also resulted in something extra: by using the same structure and language, the clusters began to seek out and strengthen each other better. In this way, the interrelation grew naturally along with the content.

The Result

The OGSM method is anchored within the customer relationship division at DICTU as a practical tool at the cluster level. Each team has focus, knows where ownership lies, and works in better coordination with the other clusters.

“OGSM has really given us direction and structure. Our teams now understand better how they complement each other and where their own responsibility lies. The cooperation with OGSM.com went smoothly; they challenged us, got excited and had a great eye for who we are as an organization. Thanks to their guidance, we now have plans that everyone supports and that really help us move forward in daily practice.”

Pauline Escudero Lamboo
Customer Relations Division Manager — DICTU

Insights

✔ OGSM gives each team a foothold without losing coherence
✔ Ownership grows when teams build their own strategy
✔ A shared methodology creates connection, even without a central blueprint

Do you also want to use OGSM in your organization?

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